Georgia Alice is a womenswear label, made in New Zealand, dedicated to creating simple, luxurious ready-to-wear.
The label began in 2013 with original GA girl, founder and designer Georgia Currie. Buoyed by a long-standing desire to pare back and strip down, her designs carry as much grit as they do elegance, ready to be accepted into the edit of core pieces that hangs in every modern girl’s wardrobe.
The GA girl is progressive in her beliefs and nomadic in her knowledge. She shirks dress codes, upends expectations and holds a keen sense of joy in everything she does.
This is a girl who champions big hearts, honest confidence and positive vibrations. She perceives friction as beauty and appreciates the free spirit as she does the earnest friend. Despite her preferences for simplicity, she is never boring.